In 2012 Paul Graham, the founder of the prestigious startup accelerator and venture capital firm Y Combinator equated being a startup founder to being an “economic research scientist”. In his words, “you don't know for sure which problems are soluble; but you're committing to try to discover something no one knew before”. Think of the previously crazy-sounding ideas that are now businesses, like sleeping in a stranger’s house while on vacation instead of a hotel (Airbnb) or building a massive taxi company without owning any taxis or hiring any drivers as employees (Uber).
When a founder discovers this solution, they call it a startup.
Startups are designed for high growth and disproportionately high impact. They are designed