Before we begin, a disclaimer that most small businesses don't plan to become Unicorns, so they don't pursue the venture capital funding journey.
Why? Because a fair number of founders and business owners simply want a “lifestyle business”.
What is this strange concept, you ask?
The concept is simple: a lifestyle business is a business set up and run by its owners with the primary aim of sustaining a particular level of income. You might be the sole employee, make a reasonable living, and have the freedom to do all the things you want, when you want. Rather than simply being self-employed, a lifestyle business is about working in a way that sustains the lifestyle you want.
Crazy as it might sound, lifestyle business owners are reportedly happy with the deal, which offers the opportunity to use all their talents and interests, avoid the risk of startups and perhaps stick
