When Kunle Afolayan released The Figurine in 2009, cinemas in Nigeria had increased from one location in Victoria Island, Lagos to six across three states. 

Figurine grossed ₦30 million that year. 

That would have been a tall order when Silverbird was the only cinema in the country. In fact, Afolayan’s Irapada (2006), the first Nigerian movie to show after the rebirth of cinemas in the country, made ₦5 million.

As the number of cinemas increase, box office (ticket) sales follow. 

Today there are 58 in the country. And they keep expanding. Last year alone,15 new cinemas opened.  

Screens have also multiplied — from five in 2004 to 211 today. 

Now, a movie can make as much as ₦100 million in just seven days —as with Sugar Rush, the fastest to cross the mark in 2019. 

The mechanics of distributing a film to cinema became more robust 

As the industry got saturated, existing modes of operation changed.

All stakeholders —filmmakers, distributors, exhibitors