Market size

Market size

Stay updated on economic, demographic and income trends shaping consumer spending and demand, helping you find new markets and stay ahead of the competition

Most recent analyses

An investor’s guide to Nigeria’s digital economy

An investor’s guide to Nigeria’s digital economy

Eight charts show what matters for growth in Nigeria’s digital economy.

Nnamdi I.

27 Jan 2023

Four numbers that describe Africa's tech ecosystem

Four numbers that describe Africa's tech ecosystem

Four Statistics on Africa’s Startup Ecosystem in 2022… and 2023 Outlook

Nnamdi I.

06 Jan 2023

How well did Nigerian Breweries do in 2022?

How well did Nigerian Breweries do in 2022?

Nigerian Breweries has had a historically resilient financial performance, but 2022 has been a...

Yomi A.

01 Dec 2022

What’s the deal between Ethiopian Airlines and Nigeria’s national carrier?

What’s the deal between Ethiopian Airlines and Nigeria’s national carrier?

We explain what Nigeria Air's deal with Ethiopian Airlines means for Nigeria's aviation sector.

Dumebi O.

28 Nov 2022

Can on-demand delivery services scale in Nigeria?

Can on-demand delivery services scale in Nigeria?

Effective lobbying, an asset-light business model, and premium customer experience are avenues...

Jonathan N.

27 Jun 2022

What does Elon Musk's Starlink mean for Nigeria's telcos?

What does Elon Musk's Starlink mean for Nigeria's telcos?

Starlink is coming to Nigeria, but will it improve the quality of Nigeria's internet infrastru...

Adesola A.

07 Jun 2022

What is the market size for African consumer products?

What is the market size for African consumer products?

A data-driven analysis of the market size for consumer products in Africa

Michael F.

06 Jun 2022

How to think about market size in Nigeria

How to think about market size in Nigeria

We analyse whether Nigeria's market size justifies recent investment and valuations in the tec...

Michael F.

06 May 2022