Market size
Stay updated on economic, demographic and income trends shaping consumer spending and demand, helping you find new markets and stay ahead of the competition
Most recent analyses
Why the diaspora is a gold mine for Nigerian startups
About 205,000 Nigerians left for the UK in 2018, growing to 281,000 in 2020. This raises brain...
Nnamdi I.
12 Sep 2023
Why the diaspora is a gold mine for Nigerian startups
About 205,000 Nigerians left for the UK in 2018, growing to 281,000 in 2020. This raises brain...
Nnamdi I.
12 Sep 2023
An investor’s guide to Nigeria’s digital economy
Eight charts show what matters for growth in Nigeria’s digital economy.
Nnamdi I.
27 Jan 2023
An investor’s guide to Nigeria’s digital economy
Eight charts show what matters for growth in Nigeria’s digital economy.
Nnamdi I.
27 Jan 2023
Four numbers that describe Africa's tech ecosystem
Four Statistics on Africa’s Startup Ecosystem in 2022… and a Brief 2023 Outlook
Nnamdi I.
06 Jan 2023
Four numbers that describe Africa's tech ecosystem
Four Statistics on Africa’s Startup Ecosystem in 2022… and a Brief 2023 Outlook
Nnamdi I.
06 Jan 2023
How well did Nigerian Breweries do in 2022?
Nigerian Breweries has had a historically resilient financial performance, but 2022 has been a...
Yomi A.
01 Dec 2022
How well did Nigerian Breweries do in 2022?
Nigerian Breweries has had a historically resilient financial performance, but 2022 has been a...
Yomi A.
01 Dec 2022
What’s the deal between Ethiopian Airlines and Nigeria’s national carrier?
We explain what Nigeria Air's deal with Ethiopian Airlines means for Nigeria's aviation sector.
Dumebi O.
28 Nov 2022
What’s the deal between Ethiopian Airlines and Nigeria’s national carrier?
We explain what Nigeria Air's deal with Ethiopian Airlines means for Nigeria's aviation sector.
Dumebi O.
28 Nov 2022
Can on-demand delivery services scale in Nigeria?
Effective lobbying, an asset-light business model, and premium customer experience are avenues...
Jonathan N.
27 Jun 2022
Can on-demand delivery services scale in Nigeria?
Effective lobbying, an asset-light business model, and premium customer experience are avenues...
Jonathan N.
27 Jun 2022
What does Elon Musk's Starlink mean for Nigeria's telcos?
Starlink is coming to Nigeria, but will it improve the quality of Nigeria's internet infrastru...
Adesola A.
07 Jun 2022
What does Elon Musk's Starlink mean for Nigeria's telcos?
Starlink is coming to Nigeria, but will it improve the quality of Nigeria's internet infrastru...
Adesola A.
07 Jun 2022
What is the market size for African consumer products?
A data-driven analysis of the market size for consumer products in Africa
Michael F.
06 Jun 2022
What is the market size for African consumer products?
A data-driven analysis of the market size for consumer products in Africa
Michael F.
06 Jun 2022